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经管学术论坛(管科015):Channel Strategy for Manufacturers in the Presence of Service Free Riders(存在服务搭便车时制造商的渠道策略)

栾新凤 | 2018-07-02 | 共阅读476 次

报告题目:Channel Strategy for Manufacturers in the Presence of Service Free
Riders
存在服务搭便车时制造商的渠道策略

报告时间:20180703日(周二)上午09:00

报告地点:经济管理学院205报告厅

报 告 人:Jenny Chen 陈静教授

    历:陈静教授,现任加拿大达尔豪西大学Rowe商学院运筹及供应链管理系教授。陈博士2008年获加拿大西安大略大学毅伟商学院管理科学博士学位。其后任教温尼伯大学管理经济学院及达尔豪西大学Rowe商学院。主要研究方向为顾客退货、供应链管理和收益管理。在国际主流期刊上发表论文30余篇。现任国际期刊《International Transaction in Operational Research》的副主编。兼任International Transaction in Operational Research 2016 特刊、Annals of Operations Research 2018特刊和International
Journal of Production Research 2018
特刊的嘉宾主编。

讲座内容

Abstract: We
examine the case of a manufacturer that must decide whether to sell its product
directly and/or indirectly through an independent retailer, and both the
manufacturer and the retailer must decide on the level of service effort they
will provide. When a channel provides a high service level, some customers may
first visit this channel’s store to take advantage of the service, only to turn
around and buy the product from another cheaper channel (free riding). The
objective of our paper is to examine the impact of the customer’s free riding
behavior on a manufacturer that makes the vertical channel structure decision.