张璇，营销与创新管理系副主任，讲师，硕士生导师。2023年博士毕业于浙江大学管理学院。

研究兴趣包括：绿色消费；AI与消费者行为；数字时代的心理所有权，体验型产品与实物型产品；银发经济，老年人健康管理；旅游管理，智慧旅游等。

已发表论文：

1.     Chen, Hanyu ⁺, Xuan Zhang^+*, Raffaele Filieri, Wanyue Li, & Jianhao Hu (2026). Material vs. Experiential Attributes in Online Q&A: How Anticipated Reliability Shapes Consumers’ Answer Intention. Internet Research, Accept. (SSCI Q1, ABS 3, IF 6.8)

2.     Sui, Jiarui, Jianhao Hu^*, Xuan Zhang, & Wanyue Li (2026). Weather, Temperature, and Variety-seeking: When Arousal Turns Environment into Choice. Journal of Retailing and Consumer Services, 89, 104590. (SSCI Q1, IF 13.1)

3.     Chen, Hanyu, Xiao Su^*, Lili Wang, & Xuan Zhang (2025). Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases. Psychology & Marketing, 42(11), 3027-3042. (SSCI Q1, ABS 3, IF 9.1)

4.     Zhang, Xuan⁺, Hanyu Chen^+*, & Yidan Ma (2025). When You Feel You Own AI Assistants: How Consumer Ownership Enhances Consumers' Adoption Intention. Journal of Consumer Behaviour, 24(4), 1669-1684. (SSCI Q2, ABS 2, IF 5.2)

5.  王丽丽，张璇^*，陈含郁 (2024). 忆往昔促进消费者宽恕：服务失误情境下怀旧对宽恕的影响及内在机制研究. 心理学报, 56(4)，515-530. (国内权威期刊)

6.     Zhang, Xuan⁺, Hanyu Chen^+*, & Jianuo Ma (2024). Product Type and Anticipated Regret: The Key to Unlocking Consumer Upgrade Intention. Journal of Consumer Behavior, 23(4), 2130-2141. (SSCI Q2, ABS 2, IF 5.2)

7.     Chen, Hanyu, Lili Wang, Xuan Zhang^*, Wei Wei, Jiaying Lyu (2024), Does Linguistic Diversity Make Destination More Sophisticated? Exploring the Effects on Destination Personality. Journal of Destination Marketing & Management, 31, 100828. (SSCI Q1, ABS 2, IF 8.4)

8.     Hu, Jianhao, Xuan Zhang, Hanyu Chen, Wanyue Li^*. (2024). When It Rains, It Pours? The Impact of Weather on Customer Returns in the Brick-and-mortar Retail Store. Journal of Retailing and Consumer Services, 77, 103664. (SSCI Q1, ABS 2, IF 10.4)

9. Wang, Lili, Hanyu Chen*, & Xuan Zhang (2023). Make a Good Impression: Recommend Different Products for Self-Presentation. Australian Journal of Management, 49(4), 581-604. (SSCI Q2, IF 4.8)

10.  Shen, Liang, Lili Wang^*, & Xuan Zhang (2019). Why and When Consumers Indulge in Smartphones: The Mental Association Between Smartphones and Fun. Cyberpsychology, Behavior, and Social Networking, 22(6), 381-387. (SSCI Q1, IF 6.6)

 （^*标注为通讯作者，⁺标注为共同一作）

 

项目著作：

1.  河北省教育厅, 河北省教育厅自然科学基金青年项目, QN2025003, 消费变革中体验性消费的双刃剑效应：消费者感知、决策与行为的实证研究, 2025-01 至 2027-12, 5万元, 在研, 主持。

2.  国家自然科学基金面上项目：拟人化策略与消费者健康行为研究：保护动机理论视角探析. 2020.01-2023.12，结题，参与。

3.  参与著作：《市场营销研究中常用的66个理论》，主编：杜建刚，任星耀.

  

国际会议：

1. Zhang, Xuan, Lili Wang, & Ata Jami (2023). From Possession to Preference: Examining the Role of Psychological Ownership in Upgraded Choice Decisions. Association for Consumer Research Conference, Seattle, US.

2.  张璇，王丽丽 (2021). 忆往昔使人们更宽容：怀旧对宽容的影响及内在机制研究. 中国营销科学学术年会，2021, 上海. （优秀论文三等奖，国内顶级学术会议）

3.     Wang, Lili, Xuan Zhang^*, & Wei Lyu (2020). Loss Aversion: The Impact of Uncertainty on Experiential Product Preference. Association for Consumer Research Conference, Paris, France.